Digital Marketing Strategy
Introduction
This training course ” Digital Marketing Strategy ” is designed , where Digital marketing landscape is changing faster than ever. Digital consumer behavior is also changing. It becomes more and more difficult to capture the attention of consumers and engage them. On the other hand, there are more and more tools available in digital marketer’s toolbox. The new weapons of the digital marketer like gamification, user experience and storytelling enables higher engagement rates. Additionally, the unique advantage of the digital medium is being able to quantify everything about the customer.
Companies are starting to build customer intelligence systems to understand their customers more deeply. Growth hacking practices make newly started initiatives to gain traction in a very short period of time. Data driven approach and systematic analytics is the key to be successful in these activities. This training course provides all the skills and practices required to perform new digital weapons like gamification and user experience. The course is also designed to give hands-on introduction to web analytics and social media monitoring tools.
Course Objectives
By the end of this training course, participants will be able to:
- Provide a solid understanding for the past, present and future direction of Digital Revolution in general and internet, social media and mobile revolutions in particular.
- Explain the new economies of the information age
- Discuss Web Era’s and future of computing – Big Data and Internet of Things – and its implications for
- Digital Marketing Strategy
- Explain the new challenges of Digital Marketer including difficulty to engage audiences
- Provide the Digital Marketer’s new toolkit including gamification, storytelling and user experience.
- Discuss the analytics revolution and what the Marketer is able to do in terms of developing Customer Intelligence.
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This training course will be held in ( Istanbul / Sharm El Sheikh / Malaysia / Dubai / Cairo / Alexandria / London / Austria / Amsterdam )
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