Managing Marketing Communications for Business-to-Business
Introduction
On this Discovery Tools training course ” Managing Marketing Communications for Business-to-Business ” you will learn how to manage marketing communications and to create a structured marketing communications plan which is both credible and realistic.
Many business-to-business organisations do not understand how to structure and co-ordinate their marketing communications and as a result they waste money, time and effort.
For marketing communications to achieve the desired results they must be correctly focused, and coordinated to achieve clear objectives. The communications tools must work together, with the right messages, aimed at the right target audiences, with a clear purpose for each message.
This training course will feature:
- The ‘four contexts’ you must understand
- Defining the marketing communications strategy
- Communicating to win preference with decision-makers
- Raising credibility through important stakeholders
- Prioritising and targeting the right people
- Coordinating communications tools and messages
Course Objectives
By the end of this training course, participants will be able to:
- Construct credible marketing communications plans
- Build your plan on clear principles and evidence
- Convince colleagues to adopt your plan
- Integrate your communications and marketing strategy
- Communicate your brand consistently
- Use your communications budget effectively
Approved Certificate from 
Training Plan Please Click Here
This training course will be held in ( Istanbul / Sharm El Sheikh / Malaysia / Dubai / Cairo / Alexandria / London / Austria / Amsterdam )
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