Marketing Strategies and Planning
Introduction
The strategic planning process assesses the internal and external environments in which your business operates. It focuses on identifying a business’ strategic or core competency relative to market opportunities. An organisation’s marketing strategy lays the foundation for building an effective marketing plan. This ” Marketing Strategies and Planning ” training course is designed to give participants a deep dive into core marketing strategies, best practices, and planning principles such as customer and competitor analysis, value pricing, relationship management, brand management, and social media marketing.
Operating a successful business requires ongoing assessments of how marketing resources are allocated relative to meeting the company’s financial goals. The most wonderful and beneficial products in the world won’t mean a thing in regards to your company’s financial bottom line if nobody knows about them. For this reason, acquiring professional-level marketing skills are a must when it comes to helping your business live up to its full potential. Marketing strategies and planning help translate financial goals into action steps to drive demand for a company’s products or services.
This training course will highlight skills to:
- Analyze existing product and markets in terms of the ability to gain market share, grow revenue and, sustain or grow profitability
- Establish metrics for the measurement of marketing programme effectiveness
- Oversee the company marketing function to identify new customers for products and services
- Establish short and long-range marketing plans, objectives, and operating procedures
- Explore new ways to identify and engage new customers using social media platforms
Course Objectives
By the end of this training course, participants will be able to:
- Develop a marketing strategy for your company to meet agreed marketing objectives
- Plan, budget and implement effective marketing initiatives
- Build trust, communicate effectively, and collaborate with other stakeholders
- Develop effective marketing communication programmes
- Conduct periodic analysis of marketing efforts, effectiveness and ROI
- Analyze market trends and recommend changes to marketing and business development strategies
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This training course will be held in ( Istanbul / Sharm El Sheikh / Malaysia / Dubai / Cairo / Alexandria / London / Austria / Amsterdam )
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