The Art of Tourism Marketing

Course Objectives

  • This course in Tourism Marketing will give you the skills and knowledge you need to launch or revitalize your career in marketing, with a specialist emphasis on tourism marketing.
  • This course will be particularly suitable for managers and aspiring managers who want expert knowledge of up-to-the-minute marketing training in this competitive area of business.
  • Apply the appropriate approach and techniques of strategic marketing
  • Using online techniques in marketing
  • Understanding the negotiating with customers.
  • Learning how to targeting markets

Who Should Attend? 

  • Tourism Managers
  • Marketing officials
  • Local & regional agencies tourism employees
  • Anyone work in tourism field

Course Content


  • General knowledge of Tourism Business
  • Tourism Concepts and Issues


  • Digital Marketing and Social Media in Tourism
  • Marketing your business online
  • Promoting your business through social media
  • Research Methods


  • Tourism Strategy
  • Tourism Services Marketing
  • Tourism Social Science
  • Environment and tourism development
  • Discovering the visitors on your doorstep
  • Marketing for local
  • Know your place – promote it better (taking advantage of local distinctiveness)


  • Management Marketing
  • Marketing Communications
  • Visitor Attraction Management

Innovation in Tourism 

  • Perspectives in Tourism Management
  • Sustainable Tourism Management
  • Finding and targeting new markets
  • Cultural and creative tourism
  • Tourism and regeneration
  • Applied Marketing Research
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