Course Objectives
- This course in Tourism Marketing will give you the skills and knowledge you need to launch or revitalize your career in marketing, with a specialist emphasis on tourism marketing.
- This course will be particularly suitable for managers and aspiring managers who want expert knowledge of up-to-the-minute marketing training in this competitive area of business.
- Apply the appropriate approach and techniques of strategic marketing
- Using online techniques in marketing
- Understanding the negotiating with customers.
- Learning how to targeting markets
Who Should Attend?
- Tourism Managers
- Marketing officials
- Local & regional agencies tourism employees
- Anyone work in tourism field
Course Content
Introduction
- General knowledge of Tourism Business
- Tourism Concepts and Issues
Online
- Digital Marketing and Social Media in Tourism
- Marketing your business online
- Promoting your business through social media
- Research Methods
Strategy
- Tourism Strategy
- Tourism Services Marketing
- Tourism Social Science
- Environment and tourism development
- Discovering the visitors on your doorstep
- Marketing for local
- Know your place – promote it better (taking advantage of local distinctiveness)
Management
- Management Marketing
- Marketing Communications
- Visitor Attraction Management
Innovation in Tourism
- Perspectives in Tourism Management
- Sustainable Tourism Management
- Finding and targeting new markets
- Cultural and creative tourism
- Tourism and regeneration
- Applied Marketing Research
