Creative Retail Selling and Visual Merchandising

Introduction

Creative Retail Selling and Visual Merchandising training course has been specifically created to give you the knowledge about Visual merchandising builds upon or augments the retail design of a store. It is one of the final stages in setting out a store in a way customers find attractive and appealing.

Many elements can be used by visual merchandisers in creating displays including color, lighting, space, product information, sensory inputs (such as smell, touch, and sound), as well as technologies such as digital displays and interactive installations.

As methods of visual merchandising can be used color and style, symmetry and rhythm, face and side presentation etc.

Course Objectives

By the end of this training course, participants will be able to:

Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
Explain customer behavior in a retail environment.
Use practical selling skills to guide their customers through a defined customer decision process.
Create a positive customer shopping experience.
Generate outstanding customer service.

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