Customer Profiling Techniques and Procedures

Introduction

This Discovery Tools ” Customer Profiling Techniques and Procedures ” training course will give you all the essential tools, systems, and procedures you will need to ensure that your service offerings are always perfectly matched to customer needs and expectations.

The rise of Social Media, peer-review websites, and price comparison sites have put power firmly in the customer’s hands. It is getting more and more complicated for organisations to differentiate themselves and stand out from all the “noise”. Customers expect products and services to be perfect for them and are becoming increasingly unforgiving. This workshop will give you proven skills, processes and tools to profile customers and then match your marketing messages ideally to them.

This training course will highlight:

The Business Case for Better Client Profiling
The Economics of Better Profiling
How to build compelling Value propositions and tailor them precisely
Understand the various Customer temperament types and how to communicate to them
How to use a variety of profiling methodologies to successfully segment Customers, be they B2B or B2C and develop bespoke messages for each

Course Objectives

By the end of this training course, participants will be able to:

Understand and use proven Customer profiling techniques to segment Client accounts and individuals
Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
Know the psychology of buying and how it differs in different segments
Use tools and techniques to Profile business and develop separate strategies for each type
Understand how to create meaningful surveys, that yield significant, actionable data
How to use proven tools to manage and use Customer information

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